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Creative Industries

LA Sync Mission part 2: 10 tips from music supervisors

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11 years ago

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By Emmanuel Legrand As music synchronisation becomes an increasingly important part of today's music industry, understanding how the system works, especially in the Mecca of syncs, Los Angeles, is paramount. It's even better if your understanding comes from the decisionmakers themselves. In part two of this three-part story on the US sync market, here are 10 tips gathered in LA during the 11th Sync Mission (July 13-17) organised by the BPI, the MPA and UKTI from comments made by over 60 music s...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

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Creative Industries

Believe promotes TuneCore’s Akhila Shankar to lead Artist Services business across India and South Asia

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1 day ago

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April 16, 2026

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Independent music company Believe has increase the remit of Akhila Shankar, who currently heads TuneCore India and South Asia, to also oversee its Artist Services business across India and South Asia. Shankar will take on the new role immediately and will continue to be based in Mumbai. In her new role she will focus "on artist development, deepening artist partnerships, expanding local capabilities, and building pathways for artists to grow both regionally and globally."

Believe's Akhila Sha...

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Creative Industries

Massive Attack sign global recording agreement with UMG’s Play It Again Sam

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1 day ago

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April 16, 2026

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Play It Again Sam, the Universal Music Group-owned music company, has signed British band Massive Attack to a global recording agreement. Play It Again Sam said the deal marks "a landmark partnership with one of the most influential and enduring acts in contemporary music." The band released five studio albums between 1991 ('Blue Lines') and 2010 ('Heligoland') through Virgin Records.

Massive Attack (Credit: Warren Du Preez)

“We’re honoured to welcome Massive Attack to Play It Again Sam," said...

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Collective Management Organisations

SACEM Day brings focus on AI as rights society celebrates its 175th anniversary

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3 days ago

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April 14, 2026

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French rights society SACEM celebrated its 175th anniversary by gathering at its headquarters in Neuilly-sur-Seine creators, policy-makers and industry personalities for the inaugural SACEM Day. The event was the occasion to reaffirm France's attachment to cultural exception, the sanctity of authors' rights, the need to enforce European cultural and tech sovereignty and the importance to establish a different framework for AI that respects the rights of creators.

SACEM"s Patrick Sigwalt

In hi...

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