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Ingrooves unveils AI tool to detect shifts in audience engagement and behaviour

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By Emmanuel Legrand Ingrooves Music Group, the Universal Music Group-owned music marketing services and distribution company for the independent sector, has been awarded a United States patent (No. 10,755,291) for its proprietary method of leveraging artificial intelligence (AI) "to detect significant shifts in audience engagement and identify high-value streaming audiences." The technology was developed in-house by Ingrooves's Chief Analytics Officer Dr. SK Sharma and its internal AI team. The...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Data

Apple Music encourages ISNI submissions

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Apple Music is encouraging the submission of International Standard Name Identifiers (ISNIs) as part of its standard content delivery workflows.

The ISNI International Agency (ISNI-IA) said Apple informed its label partners and other music sector organisations about the decision. ISNI is an ISO-certified, global standard number for identifying contributors to creative works and those active in their distribution, including researchers, inventors, writers, artists, visual creators, performers...

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Creative Industries

IFPI’s Official MENA Chart highlights the most popular streamed songs in the region

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The International Federation of the Phonographic Industry has launched the inaugural weekly Official MENA Chart, which was topped by the track 'Calm Down' by Nigerian artist Rema, released by Universal Music Group.

"The Official MENA Chart is the first regional music streaming chart anywhere in the world and the first ever official chart in the Middle East and North Africa (MENA)," said IFPI.

Rema

The chart is compiled by data specialists BMAT, in accordance with IFPI’s global charts p...

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Trevanna Tracks teams with Soundmouse to facilitate the work of music supervisors

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Sync clearance and licensing platform Trevanna Tracks has joined forces with music and cue sheet reporting specialist Soundmouse to facilitate the work of music supervisors and editors.

Trevanna users will be able to move song metadata, including splits and usage, from Trevanna to Soundmouse, resulting in the creation of "accurate cue sheets with ease."

“Trevanna’s data and documents give production teams everything needed to air a synced song, but it doesn’t take the next step to en...

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