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Digital Economy

BandLab adds new monetisation features for artists; partners with Revelator to offer digital distribution

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Social music creation platform BandLab has added new monetisation features for artists such as artist-to-fan subscriptions to help artists “build a sustainable life in music, backed by leading B2B services.” 

BandLab is rolling out a set of services for selected creators, with the goal to eventually extending them to its 40 million users:

  • BandLab Subscriptions, which will allow fans to gain access to exclusive tracks, videos, and posts from their favourite music makers. Subscriptions will allow artists to offer exclusive material, such as posts, videos, and audio tracks, to fans in return for a monthly fee. Artists select their subscription price from an available range, and can then decide what to offer their fanbase. Artists will receive regular monthly payouts from BandLab, which allows artists to keep 100% of the subscription fee. This feature is currently available only to a list of BandLab artists to kick off the launch. Interested BandLab users can sign up, with plans to expand in the coming months.
  • and BandLab Distribution, which will allow creators to distribute their tracks to leading music services worldwide such as Spotify, Apple Music, YouTube, TikTok, Tidal, Deezer, Pandora, and more, thanks to a partnership with digital asset management and distribution platform for creative IP Revelator. After an initial early access period, the service will open up to the BandLab community.

Guarantee regular revenue streams

“We want to help artists monetise more,” said BandLab CEO Meng Ru Kuok. “We’re creating a regular income stream, recurring revenue that can help them build a living based on their music. We already offered creators a Tip Jar feature, to let fans reward creators they loved, and Albums, which let artists sell tracks directly to their fans, but these are one-time opportunities. Now we’re building out a sustainable way to guarantee regular revenue streams and thus support a stronger creator economy.”          

BandLab was founded in 2016 as the flagship digital product of BandLab Technologies. Through BandLab’s cloud-based software, users can self-release tracks, retain complete control of their music rights, and allowing keep 100% of the earnings from monetising their music. The platform now has nearly 40 million registered users worldwide.

“Many of the services we provide are offered a la carte by different platforms, with cost-prohibitive fees or big revenue shares. Our vision is to unite the entire creator journey in one place, from making a track to finding the people it resonates with, and finally to taking it out into the world, which will allow many creators to begin to earn a living for the first time,” said Kuok. “We want creators to have one place they can go to make music, with professional-quality tools and services, but at a price point and with terms that reflect our truly international user base.”

Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Digital Economy

Mandolin acquires NoonChorus as livestreaming market’s consolidation accelerates

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Fan engagement platform and livestreamer Mandolin has acquired rival livestreaming service NoonChorus. Terms of the agreement were not disclosed.

Founded in 2020, NoonChorus has hosted over 650 shows and generated $4 million in artist revenue. NoonChorus is Mandolin’s first acquisition, following the recent closing of a $12.5 financing round. NoonChorus has become the go-to platform for indie acts such as Angel Olsen, Guided By Voices, Japanese Breakfast, and more

According to Pollstar, conversations between the parties began in early 2021, when Mandolin co-founder Robert Meitus reached out to Andrew Jensen, who co-founded NoonChorus with his brother Alexander. “Not only did we have a great strategic alignment and philosophical alignment about the space and our strategy,” Mandolin CEO and co-founder Mary Kay Huse told Pollstar, but “we just felt a real cultural alignment.”

Sharing a common vision

“Mandolin and NoonChorus share a common vision – that the digital amplification of live events unlocks exciting new revenue-driving opportunities for artists, venues and festivals – and a common focus on fan and client satisfaction,” said the company in a statement.

NoonChorus’ fans, artists and venues will be absorbed by Mandolin in the coming weeks and all NoonChorus content will transfer to Mandolin by mid-October. Jensen told POllstar that existing NoonChorus clients will normally continue to work with their same account managers.

Andrew Jensen commented: “We are so glad to be joining forces with the folks at Mandolin in our effort to help artists connect more deeply with fans across the globe. By joining forces with Mandolin, we’ll be able to offer artists an even deeper toolset to excite and reward their in-person and digital fan bases. We are excited to put on the best livestream concerts of 2021 and beyond together.”

Huse said, “NoonChorus has supported some of the hottest indie artists since their founding, so we could not be more thrilled to work with Andrew, Alex and the NoonChorus team. Thanks to our shared mission of eliminating digital barriers between content creators and their fan bases, we truly believe no group is better poised to drive growth in the hybrid concert space.”

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Digital Economy

Digital collectibles platform RCRDSHP closes a $5.5 million financing round to grow the NFT market for electronic music

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RCRDSHP, the digital collectibles platform for electronic music, has closed its first investment round, worth $5 million, supported by innovators and investors in the NFT/digital collectibles space, including NFT collectors Metakovan and Twobadour (via PortKey Technologies), and Dapper Labs.

Roham Gharegozlou, CEO of Dapper Labs, said RCRDSHP (pronounced “record shop”), “takes NFTs and brings them to a much broader audience by creating a platform that’s tuned in to what matters to music communities.”

The platform said the hybrid funding round has generated “millions in capital to fuel the ever-growing ecosystems on the platform.”

Introduce NFTs to a wider crowd

Metakovan said a platform like RCRDSHP “promises to shift the balance and let more creators benefit from digital collectibles.” The collectibles are conceived as limited-editions, built on Flow blockchain, and focusing on a unique aspect of an artist, label, or festival’s musical worlds.

Princing point svary according to the sizes and rarity levels of the collectibles. RCRDSHP added that many collectibles are available “at affordable prices accessible to an overwhelming majority of dance music fans.”

RCRDSHP’s Genesis packs

The platform launched in mid-August with a drop of 5555 genesis packs, which sold in a matter of hours. After its first drop, RCRDSHP opened its secondary marketplace to a fans looking to complete their own collectibles sets. “We saw electronic music fans getting into NFTs, and NFT collectors discovering new music they loved,” notes RCRDSHP Chief Of Staff Crispin Taylor.

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Digital Economy

Sample licensing platform Tracklib closes $12.2m financing round with investment from Sony Innovation Fund and Baron Davis

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Stockholm-based sample licensing platform Tracklib has secured a $12.2 million funding round from existing investors as well as new investors, including investors including the Sony Innovation Fund, WndrCo, Jörg Mohaupt’s  Bridford, and former NBA player and music producer Baron Davis, among others.

Tracklib provides music producers and artists with pre-cleared, original music for sampling. Davis described Tracklib as “an amazing tool for creators.” He added: “It is dope for me as a creator and a DJ. It gave me the confidence to work on my own projects and release some of my music. I can listen to samples, see what other people have put out there and vibe out on Tracklib.” 

Baron Davis

The company said it plans to use the funding “to reinforce and grow its community, including via original collaborations with leading producers and artists, as well as to expand both the available catalogue and the features on the platform.”

Pioneers in sample clearances

“We are thrilled to see the interest of investors, existing and new, in supporting Tracklib’s vision to liberate creativity by creating a better way to sample for millions of music creators,” explained CEO Pӓr Almqvist. “Samples from original music are integral to how artists and producers make music, no matter the genre, and we’ve been pioneers in connecting these creators with important music catalogs in an easy, legal, and affordable way. ”  

Tracklib’s catalog consists of over 100,000 all-original recordings from over 400 record labels and music publishers around the world. Samples from Tracklib have been used in songs from artists like J. Cole, Phantogram, Mary J. Blige, Lil’ Wayne, DJ Khaled and BROCKHAMPTON. Tracklib recently announced partnerships with producer Frank Dukes, as well as Bob James and Isaac Hayes.

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