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YouTube’s Shorts boost artists’ audience of unique viewers, according to Lyor Cohen

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2 months ago

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Artists using YouTube's Shorts can increase their audience of unique viewers by more than 80%, according to figures disclosed in a blogpost by Lyor Cohen, YouTube's Global Head of Music.

Content posted on Shorts was generating 50 billion daily views as of December 2022. In addition, YouTube disclosed that the T op 1,000 songs on Shorts accumulated over 280 billion combined views in January 2023 alone. This translated into increasing visibility opportunities for artists and creators, accordin...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

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OpenPlay seals partnership with VEVA Collect allowing clients to get their music and videos stored and distributed to DSPs

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4 days ago

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May 24, 2023

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Music asset and catalogue management platform OpenPlay has inked a new partnership with VEVA Collect providing the virtual music vault's clients access to OpenPlay’s Direct Delivery services to distribute their music to more than 70 music services worldwide

Thanks to this new partnership with OpenPlay, VEVA Collect will now offer its clients the ability to deliver their music or video assets — along with corresponding metadata — directly to digital service providers (DSPs), if they wish to d...

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Collective Management Organisations

ASCAP and BMI partner to fight data and registration fraud of musical works

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1 week ago

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May 18, 2023

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The US two largest collective management organisations — American Society of Composers, Authors and Publishers (ASCAP) and Broadcast Music Inc. (BMI) — have formed a joint task force "to address suspicious registrations associated with musical works across the collective management ecosystem."

Creative Industries News understands that Nick Lehman, ASCAP Chief Strategy and Digital Officer, and Alison Smith, BMI's EVP, Chief Distribution & Publisher Relations Officer, are coordinating the ...

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Cosynd’s Copyright Registration API will be integrated into CD Baby’s platform

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2 weeks ago

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May 12, 2023

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CD Baby, a distribution company for independent artists, part of Downtown Music Holdings, and copyright protection platform Cosynd, are expanding their partnership of five years with the integration of Cosynd’s Copyright Registration API into the CD Baby platform.

The API will be made available "soon" to clients of CD Baby, which will be among the first distributors to integrate it into its platform. "This partnership will empower CD Baby’s community of over one million independent artists ...

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