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Digital Economy

Most OTT viewers use the ad-supported tiers of video streaming services in the US

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The penetration of subscription over-the-top (OTT) ad-supported services is growing in the USA, according to estimates from marketing and research company eMarketer. The most popular of all paid ad-supported services is Amazon Prime Video, for which eight out of ten subscribers choses to use the ad-supported tier, according to eMarketer's February 2024 forecast.

(Source: eMarketer)

The company estimates that Amazon Prime Video will have 130.4 million US ad-supported viewers this year, accoun...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Digital Economy

Alphabet’s revenue exceeded $400bn in 2025 with YouTube income over $60bn

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Alphabet, the parent company of Google, posted full year revenues of $402.8 billion in 2025, up 15% from $350.0bn in 2024, with net income for 2025 reaching $132.2bn, up 32% from $100.1bn in 2024. The company enjoyed a strong final quarter in 2025, with revenues of $113.8bn, up from $96.5bn in the same period of 2024. Net income for the quarter was up 32% to $34.5bn. For the full year, Alphabet's operating expenses, including cost of revenues, research and development, sales and marketing, and ...

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Digital Economy

Native Instruments has entered into preliminary insolvency proceedings

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Berlin-based music software company Native Instruments Gmbh has entered into preliminary insolvency proceedings in Germany, according to a report from CDM, which disclosed that a preliminary insolvency administrator, Torsten Martini, has been appointed to oversee the company's restructuring. The company's products include DJ software Traktor, audio engineering software (iZotope, Nectar), and music creation tools (Kontakt, Absynth, Komplete). In a statement, Native Instruments CEO Nick Williams, ...

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Creative Industries

Calendar — Week 5, 2026

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2026 FEBRUARY 2026 – Feb. 4-7: MIDEM 2026 at the Palais des Festivals in Cannes, France.

– Feb. 12: ASCAP Experience 2026, at the Skirball Cultural Center in Los Angeles. The event is organised by US rights society ASCAP for music creators, with workshops, panels, performances and networking. – Feb. 10-12: India International Music Week in Mumbai. MARCH 2026 – March 12-18: South by South West in Austin, Texas. – March 22-25: MUSEXPO, known as “The Unite...

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