US A&R executive Pete Ganbarg and Warner Music Group's Atlantic Records have set up a joint venture, Pure Tone Records, to sign and develop "exceptional, original talent."
The first artist signed to Pure Tone is Canadian singer/songwriter Forest Blakk, whom Ganbarg originally signed to Atlantic, where he most recently served as President of A&R. Ganbarg will continue to A&R select artists on the Atlantic Music Group roster, including twenty one pilots, Shinedown, Gayle, Halestorm, a...