Believe India, an affiliate of Paris-based independent music company Believe, is launching ‘Mahra Tora, a dedicated imprint dedicated to the music scene from the state of Haryanvi in North India.
Mahra Tora will be part of Believe India’s Artist Services offering. The company said the launch of the new imprint in India "marks a significant step in Believe’s commitment to regional music in India, bringing strategic, marketing and financial support to local talent, while ensuring they retain full ...