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OpenPlay integrates end-to-end payouts platform Trolley into OpenPlay Reach

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Catalogue management platform OpenPlay will integrate end-to-end payouts platform for the internet economy Trolley into OpenPlay Reach, the recently-launched service designed by OpenPlay to support the end-to-end delivery, distribution, management and monetisation of music and video assets.

OpenPlay and Trolley said they on "a mission to support the broader music ecosystem, with a special focus on the independent sector" by reducing intermediaries in the asset, data, and royalty process.

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Data

Media Press Group partners with ISAN International Agency on AV identifiers

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Swiss-based audiovisual metadata aggregator Media Press Group has started a strategic collaboration with the ISAN International Agency (ISAN), the global registration authority for the International Standard Audiovisual Number. "This partnership enables Media Press Group to validate and enrich audiovisual catalogues with ISAN identifiers, strengthening catalogue integrity, improving identification across platforms, and supporting transparent royalty allocation," said ISAN International Agency M...

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Collective Management Organisations

IMRO expands partnership with Audoo

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The Irish Music Rights Organisation (IMRO) has expanded its partnership with technology provider Audoo, which has developed an audio tracking technology allowing to capture music played in public spaces. The collaboration, which started in May 2024, saw Audoo deploy its technology in Ireland, first in public spaces like bars and businesses, and in 2025 across several festivals to capture the music played on stage for royalty reporting. “The rollout of Audoo devices forms part of IMRO’s wider di...

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Creative Industries

Primary Wave Music acquires a stake in music financing platform RUN

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Independent music company Primary Wave Music has made a strategic investment in music financing platform RUN. Financial details of the agreement were not disclosed. This funding from Primary Wave is the platform's first institutional investment since launching in 2023. The new funds will allow RUN "to target advance opportunities for both developing and established artists, producers, songwriters and other creators with proven track records for up to $25 million per transaction." Founded by Dieg...

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