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Digital Economy

Twitter launches the new Creator Ads Revenue Sharing programme

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Twitter has launched its Creator Ads Revenue Sharing programme, which will allow select content creators on the social media platform to receive a share of the advertising revenues it will generate. "We’re expanding our creator monetisation offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter. We're rolling out the programme ...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Digital Economy

Music marketing startup Soundlink raises $2m in a round led by Create Music Group

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Music marketing startup Soundlink has raised its first outside capital since its launch in June 2025 in a $2 million seed round led by asset management and funding company Create Music Group. Soundlink will use the seed capital to grow its product and engineering team, which is fully distributed across Latin America, Asia, and Europe. Soundlink was co-founded by Sébastien Penot and Ariel Segura, who were part of Spotify's product innovation team, with the goal to solve the attribution problem f...

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Digital Economy

Global video streaming subscription revenue to hit $200bn by 2030 — Report

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Global streaming subscription revenue are expected to reach $200 billion by 2030, up 29% from $157.1bn in 2025, according to new research from London-based Ampere Analysis. Total subscriptions revenue tripled in five years, as revenues reached $50bn in 2020. The international expansion of global streaming services, the rollout of ad-supported tiers, and consistent price increases across major platforms have contributed to the increase between 2020 and 2025, according to Ampere.

In 2025, the ...

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Digital Economy

Symphonic acquires YouTube monetisation platform Distro Nation

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Distribution and services company for the independent sector Symphonic has acquired music distribution and YouTube monetisation platform Distro Nation. Terms of the deal were not disclosed. As part of the agreement, Jon Baltz, CEO and Co-Founder of Distro Nation, will join Symphonic as Head of UGC & Rights Management, along with his team. The acquisition also includes management and monetisation of Chappell Roan’s YouTube channel for content released prior to her 2023 debut album, 'The Rise...

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