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Creative Industries

Seven things about Super Bowl advertising songs placements

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[This story was originally published by Music Week the week after Super Bowl in February 2016]

By
Emmanuel Legrand

With
over 100 millions viewers watching live the Super Bowl in American
alone, the event is the most coveted moment of the year for music
placement in commercials. Here are seven things you ought to know
about placing songs in commercials during Super Bowl.

1
- It's a BIG event!

The
Super Bowl is all about superlatives: It is the bigg...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Creative Industries

James Morrison signs worldwide artist service deal with Cooking Vinyl

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British singer and songwriter James Morrison has signed a global artist services agreement with London-based independent music company Cooking Vinyl.

The deal will kick off with the release of new music towards the end of this year, leading up to the release of Morrison’s sixth studio album. Cooking Vinyl was founded in 1986 by Martin Goldschmidt and Pete Lawrence.

Cooking Vinyl's Rob Collins, James Morrison and Closer Artists' Paul McDonald 

“I’m delighted to be working with Rob and ...

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Copyright & Regulation

European Commission plans a study on discoverability of European content online

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European Commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel (pictured, above) announced that the Commission will launch this year a study on the discoverability of European content online, with "a particular focus on music streaming."

"This study will help us understand the challenges of discoverability faced by European music in the digital environment and explore potential solutions," said Gabriel in a message to the participants to the Creators Conference o...

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Creative Industries

Reel Muzik Werks teams with Shor Police to launch Tunes Without Border

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Global music rights management company Reel Muzik Werks (RMW) has partnered with India-based band Shor Police to launch Tunes Without Borders, an initiative to bring international music to English-speaking cultures.

Reel Muzik Werks Founder & CEO Teri Nelson Carpenter first became acquainted with Shor Police through the All About Music conference in Mumbai. The band is comprised of vocalist/composer Clinton Cerejo and singer-songwriter Bianca Gomes, and draws from electro-pop, R&B, ...

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