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Digital Economy

US digital advertising market to exceed $210bn in 2021

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data and analytics

US digital ad spending is expected to reach $211.20 billion by the end of this year, up 38.3% from 2020, according to figures from eMarketer.

eMarketer noted that 2021's US ad spend "marks a $20bn increase from our previous projection, due in part to the stronger-than-expected performance of major digital ad companies and significant growth in ad prices."

In its latest forecast, eMarketer predicts that US digital ad spend overall will pass the $300 billion mark in 2025, at $315.52bn....

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Digital Economy

NetEase Cloud Music listed on the Hong Kong Stock Exchange at HK$205 a share

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NetEase Cloud Village Inc., the interactive music streaming arm of China's tech giant NetEase, launched today its Public Offering on the Stock Exchange of Hong Kong Limited (SEHK), with shares listed at HK$205 ($26.3), slightly lower than the HK$220 initially envisaged.

NetEase raised some $415m through the IPO, slightly lower than the $500m originally planned. On its first trading day, Cloud Village ended with a HK$199.9 share price. The Offering initially comprised 16 million shares, which...

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Digital Economy

NFT platform Fanaply closes seed round led by Alpha Edison and Elysian Park Ventures

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NFT platform Fanaply has closed its first seed round co-led by Alpha Edison and Elysian Park Ventures, the private investment arm affiliated with the ownership group of the Los Angeles Dodgers, with participation from CyberAgent Capital. Details on the funding have not been disclosed.

Fanaply partners with sports, entertainment and music brands to develops innovative and eco-conscious blockchain-based digital collectibles and programmes. It has worked with the Coachella Music & Arts Fes...

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Digital Economy

Primary Wave Music and Unblocked partner to create NFTs starting with Cypress Hill

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Music rights management company Primary Wave Music has partnered with Unblocked — also known as The Non Fungible Token Company (NFTCo) — to release digital collectibles focusing on the company's roster. Primary Wave is also an investor in Unblocked.

Unblocked credo is to democratise NFTs with experiences that "aim to also build fan communities with exclusive rewards such as talent meet-and-greets, signed merchandise, and recording sessions with artists."

The first joint project is related...

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