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Licensing

TikTok seals licensing deal with Warner Music Group

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By Emmanuel LegrandTikTok has now two licensing deals in place with major record companies, following the agreement signed by the short video platform with Warner Music Group at the beginning of 2021. The WMG deal covers both recordings and publishing, via Warner Chappell Music. Terms of the deal were not disclosed. Last November, TikTok signed a licensing deal with Sony Music Entertainment, which leaves Universal Music Group as the remaining major TikTok needs to seal a licensing deal with. T...

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Emmanuel is a Washington, DC-based freelance journalist, blogger and media consultant, specialising in the entertainment business and cultural trends. He was the US editor for British music industry trade publication Music Week. Previously, he was the editor of Impact, a magazine for the music publishing community (2007-2009), the global editor of US trade publication Billboard (2003-2006), and the editor in chief of Billboard’s sister publication Music & Media (1997-2003).

Creative Industries

North American publishers Red Brick Songs, The Administration MP, Lofi Jazz and Drive Music Publishing have joined IMPEL

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Four North American music publishers have joined thelicensing agency for independent music publishers IMPEL — The Administration MP, Drive Music Publishing, Red Brick Songs and Lofi Jazz.

US-based publishers already on the IMPEL roster include ABKCO Legs Music, Reach Music Publishing, Regard Music and Reservoir Music. “It feels as though we have reached a tipping point as an organisation when it comes to awareness around what we do, how we do it and the unique benefits we bring to our member...

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Creative Industries

Universal Music Group and TikTok bury the hatchet and sign new licensing deal

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After three months of strong-arming tactics, Universal Music Group (UMG) and TikTok have announced that they have reached an agreement for a new multi-dimensional licensing deal, which will bring UMG's recordings and publishing catalogues back on the short=format app.

As part of the agreement, both organisations said they will "work together to realise new monetisation opportunities utilising TikTok’s growing e-commerce capabilities." They will also work together "on campaigns supporting UMG...

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Digital Economy

Merlin partners with Audiomack

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Merlin, the digital music licensing company for the independent sector, has sealed a strategic partnership with Audiomack, the artist-to-fan music streaming platform.

Merlin — which counts some of the world's biggest independent labels as members — said the "indie-centric" partnership will provide its membership with access to Audiomack’s global audience of engaged listeners. "This collaboration marks a significant step forward in enhancing the presence and impact of independent music aroun...

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